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ioniser
Skip itSoft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£28.74avg listing price — sweet spot $15–$100
Price range
Great£9.68–£63.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,050.92avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£76K£76K/yr · 70K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch