39
invisible thread
Skip itPrices mostly outside the sweet spot ($2.18–$4.97) — this niche doesn't clear our bar today.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good950.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad87%top-5 click share — a locked-up shelf
Avg price
Bad£3.84avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 46K searches
Price range
Bad£2.18–£4.97cheapest to priciest tracked listing — scored on the share inside $15–$100