44
insulated gravy jug
Skip itSoft demand (-59.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great367.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.47avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.46–£17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£19K£19K/yr · 47K searches
Growth
Bad-59.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand