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insect repellent plug in
Worth a lookShows demand growing +256.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+256.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good924.13avg incumbent reviews — the moat a new listing must climb
Market size
Good£409K£409K/yr · 631K searches
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.03–£12.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending