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infrared heater
Skip itSoft demand (-71.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£68.60avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good650.49avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£12.33–£157.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Bad£41K£41K/yr · 249K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.5%90-day search growth — must beat 0% to launch