65
inflatable sofa
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£41.33avg listing price — sweet spot $15–$100
Growth
Great+99.0%90-day search growth — must beat 0% to launch
Price range
Great£12.03–£120.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£526K£526K/yr · 1.0M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,171.11avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale