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induction hob protector
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-27.0% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£15.26avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good678.76avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.59–£27.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay£173K£173K/yr · 472K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand