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indoor fireworks

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Soft demand (-34.5% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 8Conversion 51Competition 25Returns 96Price range 47Avg price 55Brand share 55Review moat 90Quality gap 93

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great206.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.65

avg listing price — sweet spot $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.62–£24.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad£35K

£35K/yr · 67K searches

Growth

Bad-34.5%

90-day search growth — must beat 0% to launch