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incense sticks
Skip itPrices mostly outside the sweet spot ($3.38–$8.69) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Good£743K£743K/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,632.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.04avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£3.38–£8.69cheapest to priciest tracked listing — scored on the share inside $15–$100