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incense holder
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good994.79avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Good£397K£397K/yr · 1.0M searches
Avg price
Bad£7.19avg listing price — sweet spot $15–$100
Price range
Bad£3.01–£17.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch