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incense cones
Skip itPrices mostly outside the sweet spot ($3.39–$11.85) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,330.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£155K£155K/yr · 272K searches
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.39–£11.85cheapest to priciest tracked listing — scored on the share inside $15–$100