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ikea bags
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.65–£24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,163.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.18avg listing price — sweet spot $15–$100
Market size
Okay£144K£144K/yr · 101K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand