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icicles decorations
Skip itSoft demand (-69.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great218.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Market size
Bad£8K£8K/yr · 43K searches
Growth
Bad-69.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.40–£9.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier