68
iced coffee cup
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great229.13avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Growth
Great+70.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£353K£353K/yr · 1.1M searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.19avg listing price — sweet spot $15–$100
Price range
Bad£2.82–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand