70
ice cube tray
Launch itA $1.2M/yr market growing +206.0% this quarter with returns at 0.4% — clears our launch bar.
Growth
Incredible+206.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 2.4M searches
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,464.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Price range
Bad£2.56–£12.49cheapest to priciest tracked listing — scored on the share inside $15–$100