69
ice bucket
Worth a lookShows demand growing +145.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+145.3%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great415.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.90avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£389K£389K/yr · 504K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.66–£25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending