46
hurricane candle holder
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£24.49avg listing price — sweet spot $15–$100
Review moat
Great189.85avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Price range
Great£6.78–£66.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 183K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch