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humidor
Worth a lookShows a sweet-spot price point ($51.13 avg), but weak search conversion (2.0%) keeps it on the watch list.
Avg price
Great£51.13avg listing price — sweet spot $15–$100
Review moat
Great350.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£16.41–£159.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£227K£227K/yr · 219K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale