47
hover mower
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£84.47avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,701.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£162K£162K/yr · 77K searches
Price range
Okay£42.01–£214.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price