51
hot pot
Worth a lookShows low returns (0.7%), but soft demand (-45.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£36.20avg listing price — sweet spot $15–$100
Price range
Great£2.15–£110.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good898.21avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Bad£97K£97K/yr · 287K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
Signals Quality Gap