51
horticultural grit
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($5.77–$13.98) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Great+62.2%90-day search growth — must beat 0% to launch
Review moat
Good873.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£188K£188K/yr · 226K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.19avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad£5.77–£13.98cheapest to priciest tracked listing — scored on the share inside $15–$100