47
hornwort
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+36.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,828.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.67avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 46K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.45–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100