35
horl
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£101.45avg listing price — sweet spot $15–$100
Market size
Good£406K£406K/yr · 142K searches
Review moat
Good1,459.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£25.18–£246.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price