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hori hori gardening knife
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great211.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.19avg listing price — sweet spot $15–$100
Growth
Good+37.8%90-day search growth — must beat 0% to launch
Price range
Good£7.18–£23.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£62K£62K/yr · 132K searches
Competition
Bad86%top-5 click share — a locked-up shelf