57
hob
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great£1.8M£1.8M/yr · 1.2M searches
Avg price
Great£82.50avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,003.96avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£15.80–£477.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch