46
highland cow blanket
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great212avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.92avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£7.80–£29.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£33K£33K/yr · 82K searches
Growth
Bad-33.6%90-day search growth — must beat 0% to launch