40
hetty hoover
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£93.60avg listing price — sweet spot $15–$100
Market size
Good£474K£474K/yr · 169K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£15.05–£189.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,300.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
Signals High Price