64
hen party decoration
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Great236.46avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.6%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.88–£20.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£127K£127K/yr · 362K searches
Avg price
Bad£7.15avg listing price — sweet spot $15–$100