57
hen do games
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great284.46avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.55–£20.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£105K£105K/yr · 367K searches
Avg price
Bad£7.94avg listing price — sweet spot $15–$100