55
helium balloon
Worth a lookShows low returns (0.3%), but a small market ($53K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Price range
Good£2.85–£34.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,487.93avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 253K searches
Signals No Dominant Brand