62
helium balloon canister
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Market size
Incredible£3.5M£3.5M/yr · 2.4M searches
Avg price
Incredible£27.13avg listing price — sweet spot $15–$100
Price range
Great£6.53–£58.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,155.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Signals Quality Gap