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71

hedgehog house

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 92Conversion 43Competition 57Returns 99Price range 83Avg price 95Brand share 58Review moat 76Quality gap 76

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.75

avg listing price — sweet spot $15–$100

Growth

Great+102.5%

90-day search growth — must beat 0% to launch

Price range

Great£5.87–£67.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great471.37

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Good£415K

£415K/yr · 466K searches

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Signals Trending