39
heat mat for plants
Skip itSoft demand (-80.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great302.91avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.78avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.81–£29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£56K£56K/yr · 115K searches
Growth
Bad-80.2%90-day search growth — must beat 0% to launch