46
heart stickers
Skip itSoft demand (-71.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great123.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£48K£48K/yr · 135K searches
Avg price
Bad£4.26avg listing price — sweet spot $15–$100
Growth
Bad-71.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.96–£5.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier