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Skip itSoft demand (-92.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great252.67avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 112K searches
Avg price
Bad£3.71avg listing price — sweet spot $15–$100
Growth
Bad-92.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.12–£8.99cheapest to priciest tracked listing — scored on the share inside $15–$100