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heart cake tin
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good594.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.33avg listing price — sweet spot $15–$100
Market size
Bad£88K£88K/yr · 163K searches
Price range
Bad£4.81–£16.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-61.8%90-day search growth — must beat 0% to launch