44
heart bunting
Skip itSoft demand (-85.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible46.71avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.49avg listing price — sweet spot $15–$100
Market size
Bad£9K£9K/yr · 46K searches
Growth
Bad-85.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.85–£11.89cheapest to priciest tracked listing — scored on the share inside $15–$100