44
heart balloons
Skip itSoft demand (-88.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good500.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£104K£104K/yr · 245K searches
Avg price
Bad£5.68avg listing price — sweet spot $15–$100
Growth
Bad-88.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.27–£9.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier