50
harry potter mug
Worth a lookShows low returns (0.9%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Good546.22avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.68–£44.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 96K searches