66
hanging basket
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Review moat
Great299.28avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.9%90-day search growth — must beat 0% to launch
Avg price
Good£13.21avg listing price — sweet spot $15–$100
Price range
Good£4.97–£26.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£229K£229K/yr · 780K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand