39
hand whisk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£30.16avg listing price — sweet spot $15–$100
Price range
Incredible£15.99–£68.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,259.1avg incumbent reviews — the moat a new listing must climb
Market size
Okay£134K£134K/yr · 59K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-37.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand