hammock
Worth a lookShows demand growing +189.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+189.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£31.78avg listing price — sweet spot $15–$100
Price range
Good£10.67–£148.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£383K£383K/yr · 527K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,848.34avg incumbent reviews — the moat a new listing must climb