65
hammock chair
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£48.33avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Growth
Great+64.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good841.2avg incumbent reviews — the moat a new listing must climb
Price range
Good£10.86–£148.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£92K£92K/yr · 276K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand