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halloween wreath
Skip itPrices mostly outside the sweet spot ($4.92–$14.62) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Growth
Incredible+202.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great143.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.28avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£2K£2K/yr · 102K searches
Price range
Bad£4.92–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100