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halloween wrapping paper
Skip itPrices mostly outside the sweet spot ($1.85–$8.45) — this niche doesn't clear our bar today.
Review moat
Incredible21.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Market size
Bad£9K£9K/yr · 36K searches
Price range
Bad£1.85–£8.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier