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halloween tombstone decorations
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($4K/yr) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great275.8avg incumbent reviews — the moat a new listing must climb
Growth
Great+64.7%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good£14.47avg listing price — sweet spot $15–$100
Price range
Good£4.57–£36.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£4K£4K/yr · 65K searches