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halloween decorations
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Growth
Great+97.2%90-day search growth — must beat 0% to launch
Competition
Great26%top-5 click share — an open shelf
Price range
Great£0.91–£69.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good509.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£420K£420K/yr · 7.9M searches
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand