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halloween balloons
Skip itPrices mostly outside the sweet spot ($1.70–$7.42) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great162.42avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.7%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Market size
Bad£16K£16K/yr · 108K searches
Price range
Bad£1.70–£7.42cheapest to priciest tracked listing — scored on the share inside $15–$100