40
gypsum
Skip itSoft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible90.91avg incumbent reviews — the moat a new listing must climb
Avg price
Great£14.95avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good£5.85–£24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£67K£67K/yr · 88K searches
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier