47
guinness glass
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.64avg listing price — sweet spot $15–$100
Price range
Great£10.37–£31.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£552K£552K/yr · 444K searches
Review moat
Good1,201.58avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.9%90-day search growth — must beat 0% to launch